Background
Nike was getting ready to reveal its apparel lines for the Tokyo 2020 Olympics. It wanted a fun and dynamic way to present them to their fans and attendants at the games.
Problem
This was the time of COVID 19. Social distancing was the norm and people were avoiding touching communal surfaces.
How could we engage the audience and help they try on new Nike apparel in a safe and entertaining way?
Solution
We helped create “digital AR mirrors” for a Nike exhibition consisting of large format screens with cameras. Customers could stand in front of the screens, see themselves and use hand gestures to interact with and control the content. They selected items from curated Nike collections to try on virtually.
Motion tracking technology matched CGI clothing to their body movements. This helped to see the clothing overlaid on the viewer, rather than as a static image, which increased engagement with items viewed. It all happened via an interface that was fun to spend time playing with.