FULU
In the world of finance, where trust and recognition are paramount, FULU Bank emerged as a beacon of innovation and customer-centric ideals. The heart of its identity lies in carefully crafted brand guidelines that ensure every touchpoint resonates with the values and vision of the bank.
Logos
At the forefront of this identity is the Primary Logo—this is the main emblem of FULU Bank, prominently displayed in communications and marketing materials. Its design encapsulates the essence of the brand, symbolizing reliability and forward-thinking spirit. To accommodate varying contexts, a Secondary Logo exists, providing flexibility while maintaining brand consistency.
Usage Rules
Each logo comes with explicit guidelines to delineate when and where these visuals are appropriate. This meticulous attention to detail reinforces the brand’s integrity, allowing for a cohesive presentation across all platforms.
Color Palette
The visual identity is further enhanced by a carefully chosen Color Palette. The Primary Colors serve as the foundation of FULU Bank’s representation, embodying trust, professionalism, and modernity. To accompany these, Secondary Colors add depth and personality, allowing for creative expression without straying from the core brand essence.
Typography
The choice of typography plays a pivotal role in conveying FULU Bank's message. Guidelines for Primary and Secondary Fonts align with the brand identity—preferences that not only bolster readability but also ensure a professional tone in every communication.
Iconography
Icons appear as a language of their own within the FULU Bank branding. Custom Icon Styles have been developed, each tailored to reflect the visual language of the bank. These icons are not mere embellishments; they are functional tools that enhance the user's experience.
Usage Rules
To utilize these icons effectively, clear instructions outline how to integrate them into design. This approach fosters clarity and coherence, further solidifying the brand's presence.
