Branding design work for the ARES platform.

New primary and secondary logos and their usage rules.

A new color palette. Primary Colors – The core colors representing the brand. Secondary Colors – Additional colors that complement the primary ones. Color Codes – HEX, RGB, CMYK, and Pantone values for consistency.

New typography.

Iconography – Custom icon styles and usage rules.

Photography Style – The types of images that align with the brand (e.g. lifestyle, minimal, bold). Illustration Style – If applicable, details on graphic design elements.