Background
Two Lagos polo teams were merging and each had their own logo. The teams were keen to try and merge them and find a happy compromise that they could fall in love with.
Problem
Both teams had very different logos and strong feelings about keeping their elemental features.
The players wanted something fresh and new that they could “be proud of seeing on t-shirts, caps and accessories”.
Solution
We worked with both teams to understand what the iconography meant to them. After distilling the elements we made a decision to keep the sunset from Trojan and the white horse from Ark. The unicorn was discarded!
We also created a simplified black and white version for use in different environments where too much colour, or gradients, could be intrusive.